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Abstract: Google Analytics 4 (GA4) is the new version of Google Analytics. GA4 replaces Universal Analytics (aka GA3) which will become obsolete on 1 July 2023. GA3 analytics accounts will stop processing new data on July 1 2023. However,…
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Event tracking, refers to the monitoring of interactions on a website beyond a simple web page load. Event tracking provides data on how visitors are engaging (or not engaging) with a website or elements of a website, making it…
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Retargeting or remarketing refers to any advertising approach that advertises to potential customers after they have had a first encounter with a business’ website. Retargeting is made possible by introducing a tracking device called a “cookie” that assigns a…
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Google Analytics defines bounce rate as the percentage of sessions in which a user left your site from the page through which they entered it, without interacting with it. Not only does a high bounce rate indicate that a business…
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A conversion occurs on a website when a user performs an action which takes them further along the buying cycle. For example, a conversion could be requesting a quote, or simply buying your product outright. A business’s website…
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